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Quick overview of the results we've achieved
A simple, effective mindfulness aid and a reminder to hit pause – all in one cleverly designed, illuminating pebble. As practical as it is beautiful, the Pebble provides an easy entry point into mindfulness, as well as a new way to deepen existing practice.
So whether you’re a mindfulness newbie or an experienced meditator, the Moment Pebble has a place in your palm.
8 weeks out from launch and Dash Activate Online‘s expert team begin implementation and testing of the Moment Pebble Kickstarter Pre-Launch campaign. Following our in-depth market research process, our expert strategy team maps out a testing plan, putting a variety of cold audiences through our rapid fire testing procedure to map audience relevance and engagement.
Budget was scaled into winning ad sets as CPL numbers stabilised.
Some of the creatives we used
Through a mix of cold audience testing, traffic ads and a lead form retargeting strategy the Moment Pebble team went into their Kickstarter launch with almost 7,000 leads.
This lead to an explosive launch with over 30% of the funding goal generated in UNDER 36 hours.
Full funding was achieved 19 days later with the project earning a feature on the Kickstarter Homepage, Facebook Page and newsletter in addition to numerous press mentions following the funding completion.
The project concluded on May 9th, 2019 with a whopping £58,975 in pledges exceeding the original funding goal of £40,000 by 48%!
Check out our full case study infographic below
“The team is very well structured, communication is super strong and generally just a really great bunch of guys! They helped us smash our Kickstarter target, allowing us to launch our business and now onto the next chapter…”
Alex Strang
Moment co.
You can request a free strategy call to have our team personally review your business and ad campaigns to provide tailored advice on how to scale your eCommerce store, fast.
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