Quick overview of the results we've achieved
We’re Dash Activate Online — an industry leader in devising, implementing, and running end-to-end marketing strategies for our clients worldwide. While we can service clients of all business types, we specifically offer deep expertise and knowledge using Facebook, Instagram, and TikTok ads for clients in the lifestyles space.
Our team is comprised of some of the best digital marketers, videographers, graphic designers, creative strategists, and copywriters in the business, so our clients can rest assured that when working with us, you’re in the best hands possible.
Clients rely on Dash Activate Online and our incredible team because of our top-notch:
We love seeing our clients succeed with their marketing efforts and are always thrilled to be a part of their profitability and brand recognition journey.
Moxie Collective is a Houston-based sewing and craft workshop studio founded by Michaela Bradley. For over 10 years, Michaela has been building her entrepreneurial dream – creating a space where beginners, parents with kids, and creative adults can learn to sew, crochet, and connect with a like-minded community.
With classes ranging from beginner sewing workshops to advanced design sessions, Moxie Collective serves everyone from first-time crafters to experienced makers looking to level up their skills.
Before partnering with Dash Activate Online, Moxie Collective had been through the agency gauntlet.
“I’ve worked with a lot of marketing agencies who are kind of chasing a dollar.” — Michaela Bradley, Founder
Despite having an engaged local audience and strong organic content, the paid advertising wasn’t converting the way it should.
The core problem wasn’t the ads – it was the funnel.
When we audited the account and scraped hundreds of ad comments, a clear pattern emerged. The same questions appeared over and over:
– “Where are you located?”
– “How much does it cost?”
– “Do I need to bring my own sewing machine?”
– “Is this beginner-friendly?”
These weren’t objections. They were signals that potential customers wanted to buy — but couldn’t find the information they needed to make a decision.
Ad Comments Before:
The ads were generating interest.
The landing pages were creating confusion.
Every unanswered question was a leak in the bucket.
We didn’t start with new ads. We started with the funnel.
We restructured the landing pages to front-load the three things every visitor needed to know instantly:
– Where is this? (Houston location, neighborhood, parking)
– What do I get? (Materials provided, no equipment needed, class format)
– Is this for me? (Beginner-friendly, adults, parents + kids)
No scrolling required.
No hunting for answers.
The hero section answered the subconscious questions that were causing bounce.
We used the scraped ad comments to build a messaging framework around self-identifying labels customers were already using:
– “Houston moms”
– “Total beginners”
– “People who’ve had a sewing machine forever but never used it”
This language went directly into ad hooks, headlines, and landing page copy – creating instant recognition and reducing friction.
“Adult beginners delay starting because they fear irreversible mistakes more than lack of ability.”
Mindstate: Optimistic Competence — Messaging focused on “You CAN do this” and “Faster learning comes from better feedback, not talent.”
Self Model: Ideal Self. Ads targeted aspiration (“Real beginners. Real finished clothes.”) rather than shame.
Error Compression: Positioned classes as the antidote to self-teaching frustration: “We teach the steps between steps – that’s why it finally clicks.”
Creative That Converted:
Our highest-performing ad (14.2x ROAS) was a simple slideshow of smiling students after class — no fancy production, just visible proof that beginners succeed here.
The copy:
“This is how every Moxie class ends. Smiling. Proud. And totally hooked. Even if you came in not knowing a thing.”
Some of the CREATIVE TESTS we ran:
The impact was immediate.
Within the first 30 days, the changes to funnel structure and creative strategy produced measurable shifts across every key metric.
Conversion Rate: 3x Improvement
Before: Visitors landed on pages cluttered with options, hunted for basic info, and bounced.
After: Every question answered above the fold. Conversion rates nearly **tripled** as friction disappeared.
Ad Comment Confusion: Eliminated
Before: Every ad thread flooded with “Where are you located?”, “How much?”, “Is this beginner-friendly?”
After: Those questions stopped. The ads and landing pages now answer them before they’re asked.
Revenue: 4x Monthly Growth
Before: Revenue fluctuated, constrained by funnel inefficiency.
After: Moxie Collective now generates in a single week what previously took an entire month.
Expansion: New Markets in Planning
With Houston now running on a proven system, Michaela is actively exploring new locations — confident the foundation scales.
Some of the results we've achieved
“Honestly, it was the best decision that I ever made. The value they provide far exceeds what they charge. If you’re on the fence… do not walk, run.”
Michaela Bradley
Moxie Collective
You can request a free strategy call to have our team personally review your business and ad campaigns to provide tailored advice on how to scale your eCommerce store, fast.
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