It’s no secret, social media is now a major source of news and information for almost half of the global population!
With over 3B people on social media and over 76% of Americans checking Facebook at LEAST once a day, social media is quickly becoming one of the most important aspects of digital marketing.
If you are not engaging your customers in this profitable source, you are missing out an incredible opportunity!
In this article we’re going to explore 5 major reasons why your business needs to be including social media marketing in your brand strategy.
Boost brand awareness
Social media is a lot like the shopping mall, everyone is there and hanging out with their friends or wandering around alone. To get off the ground floor, create a business social media profiles and get started immediately networking with others. Spending only a few hours a week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience!
The beauty of social media is you can start with a $0 marketing budget utilising the organic reach you can generate by engaging and adding value to communities relative to your brand.
The power multiplies with an ad budget, which we’ll explore next…
Cost efficient reach
When it comes to advertising, social media marketing (SMM) is possibly THE most cost-effective marketing channel available. Cost-efficiency is hyper important as it helps generate greater ROI and scalability for your brand message. The unparalleled segmenting and audience targeting allows for accurate targeting and minimised wastage by talking ONLY to the users who fit the profile for your business. This is where you need an expert who knows how to find and test audiences to generate massive geometric growth in your ROAS.
Customer Engagement
As mentioned above, social media offers a unique way to engage and interact with customers. The more you reach out and engage with your audience, the more chances you have of starting a meaningful conversion. “People don’t buy goods and services, they buy relations, stories and magic” – Seth Godin. Social media offers your brand the opportunity to build relationships, create engaging stories and most importantly, to make magic happen for your customers.
Improved brand loyalty
A social media presence above all else makes it even easier for customers to find you and your brand. No longer do they need to find you in the phone book or by visiting your bricks and mortar store, they can engage with your brand without having to leave the couch.
Developing a loyal customer base is priority one for almost any business, and customer satisfaction and brand loyalty typically work in tandem. Therefore it is essential to engage and interact with your customers often to start developing an emotional connection with them. Social media is not just limited to launching new products, it is also a leading platform for promotional advertising campaigns. A customer sees these platforms as service channels where they can directly communicate with the business, get a feel for the brand and most importantly, support their favourite companies by purchasing their products!
Enhanced SEO rankings
Often overlooked, social media presence and link backs becoming a vital factor in calculating SEO rankings. In 2019, the requirements to secure a successful ranking are continuously changing. It is no longer enough to simply optimize your store or web pages and regularly update your blog. Companies sharing their content on social media are sending out a high fidelity signal to search engine that speaks to your brand validity, integrity, and consistency.
Last thoughts…
There’s no denying social media marketing has offered numerous advantages for startups and established brands. A well implemented and thought out 360° social media marketing strategy, leads to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much much more.
Share of voice is getting increasingly harder and harder to get on social media as more and more brands jump on board. Don’t let your competitors take your most profitable customers. Get started today implementing your social strategy, engage with your fans and build your tribe!
If you don’t know where to start or you’ve tried social marketing and decided “it’s not for me”, don’t give up! Contact one of our friendly experts at Dash Activate Online today for a FREE 45 minute strategy consultation and let us help your business achieve its potential!
